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Yoghurt manufacturer Chobani adds new appointments to sales and marketing teams

October 8, 2013 • News

Yoghurt manufacturer Chobani Australia has appointed five new members to its commercial team as the company looks to continue its positive growth in the Australian market, reports Australian Food News.

Image credit: Flickr user bpende

Image credit: Flickr user bpende

Three new sales appointments will be reporting to Lyn Radford, General Manager of Sales and Category Management for Chobani Australia. They are Joseph DePetro who will assume the role as National Account Manager Woolworths, Ivan Cook who will be National Account Manager Foodservice and Independents, and George Gabriel who will be National Account Manager for Coles.

Mr. DePetro will be providing dedicated resource into grocery accounts, having gained extensive experience in sales roles at large multinational companies and brokers, while Mr. Cook will be responsible for building the foodservice channel, and managing the independent customers plus distributor partners. Mr. Gabriel is replacing Julia Clarke who has gone on maternity leave and will be returning for a new role.

“We’re thrilled with the positive response from our customers, who continue to support us with increased ranging, and in turn we are supporting them with an increased team and dedicated resources across our key channels,” said Ms. Radford.

Meanwhile, two new appointments have been made for the marketing team — Mark Malak, who has been appointed Group Brand Manager, and Anna Strode who has joined as Field Marketing Manager. Both of them will be reporting to Damian Young, General Manager of Marketing for Chobani Australia.

“Chobani is going from strength-to-strength, with total brand awareness now over 25 percent nationally, which we’re extremely pleased with considering the short time we have been in the market,” Mr. Young said.

“Together with our Gippsland range we are now number two yogurt manufacturer in Australia and we’re delighted to be expanding our team to support this growth, with a strong focus next year on broadening our experiential efforts across Australia.”

The new appointments follow the recent launch of Chobani’s new packaging range for its yoghurts, the
Chobani Greek Yoghurt Pouches.

The new packaging allows consumers to enjoy Chobani Yoghurt in a portable, convenient way.

“Australia is Chobani’s first market to introduce pouches so we’re very excited to be pioneering this format for the Company in Australia,” said Peter Meek, Chobani Australia Managing Director in a feature on Australian Food News.

“Feedback from our customers was that they would love to enjoy Chobani while they’re out and about, so we’ve developed Chobani Pouches to meet that need,” he said.

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