The national exhibition for Australian furniture and furnishing manufacturers, Furnitex Connect, is scheduled to take place from 9–12 July at the Royal Exhibition Building in Melbourne.
Australia’s emerging designers, as part of the exhibition’s “looking to the future” campaign, will have the main spotlight at the event.
The exhibition is an initiative of the Australian Furniture Association (AFA), the peak Australian industry association which represents the interests of the furniture sector, and is supported by the Australian Made Campaign.
“The Australian Made Campaign is thrilled to be involved in this year’s Furnitex Connect event. We are proud to help demonstrate the exceptional capabilities of the Australian furniture and furnishing manufacturing industries, and to help connect local manufacturers with national and international buyers,” Australian Made Campaign Chief Executive, Ian Harrison said in a media release.
The Australian Made Campaign will be promoting country-of-origin branding throughout the event, at stand 825 and at “The Knowledge Hub” daily.
“The iconic green-and-gold kangaroo symbol has been used for decades to identify genuine Australian Made furniture and furnishings, and is promoted in multi-million dollar marketing and communications campaign each year. It is a powerful marketing tool for both wholesalers and retailers, recognised by 98%^ of Australians, and trusted by 88%^ as an identifier of Australian craftsmanship; synonymous with quality, innovation and outstanding customer service,” reads the official Australian Made media release.
For more information about the Australian Made logo, please go to www.australianmade.com.au.
To learn more about Furnitex Connect, visit www.furnitex.com.au.