The not-for-profit Australian Made Campaign that administers and promotes the iconic green-and-gold kangaroo has announced that the average number of businesses registering for the Australian Made, Australian Grown logo has doubled over the past year.
In a media release, Australian Made Campaign Chief Executive, Ian Harrison said that businesses want to capitalise on country-of-origin branding because it is one of the key factors in product purchase decisions.
According to him, the significant increase in number of businesses that have registered to use the logo is due to the increased awareness of the benefits of locally made and grown goods, and the impact buying locally has on the economy, community and environment.
“Consumers might buy Aussie out of a sense of responsibility, but at the end of the day, products made and grown here are often better quality and value, and that keeps consumers coming back for more,” Mr Harrison said.
“Our reputation for producing products and produce to high quality and safety standards is driving sales in Australia, but we’re also seeing a huge impact overseas – opportunities for exporters are booming. It is fantastic that after almost thirty years, the Australian Made, Australian Grown logo is still delivering significant competitive advantages for Aussie fishermen, producers and manufacturers.”
All certified Australian Made, Australian Grown and Australian Seafood products can be found online in the product directory at www.australianmade.com.au.