Kimberly-Clark Australia has collaborated with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and family-owned non-woven textiles company Textor Technologies to create an innovative 3D layer that will improve the Huggies Newborn and Infant Nappies and revolutionize the nappy market.
In a statement, the company revealed that CSIRO has funded specialist resources to help develop a first of its kind superabsorbent, soft material for the Huggies Nappies.
According to research, the toughest challenge for moms who are taking care of newborn babies is managing their babies’ runny bowel movements. The unique 3D UltraAbsorb layer “actually absorbs and contains babies’ runny bowel movements and minimises the spread within the nappy, leaving their skin noticeably cleaner and more protected than ever before.”
Alison Holland, General Manager Baby & Child Care for Kimberly-Clark Australia says the 3D UltraAbsorb layer is one of the more exciting consumer led features that have been developed for Huggies Newborn Nappies because it helps the parents to overcome the challenge of managing runny bowel movement associated with babies who are not being fed solid foods yet.
“This is an innovation so unique that we truly believe it will change the game of what a nappy can deliver. We’ve experienced fantastic results from mums who tested the new nappy, which tells us just how much this innovation will mean to them and their babies,” said Holland.
“We’re particularly proud of how this innovation has been born locally in Australia through a very successful collaboration between Kimberly-Clark, our long time supplier Textor and the CSIRO”
Consumer research has revealed that moms and dads are impressed by the innovation, with 7 out of 10 saying they prefer the new nappy with the 3D absorbent layer.
“This is a perfect example of how the innovation process works by linking researchers, such as CSIRO through the Research in Business (RIB) program to Small to Medium Enterprise (SME) to develop the concept, then linking in Multi-National Enterprises (MNEs) so the concept can be taken to market via the multinationals’ supply chains,” says Phillip Butler, Director of Textor Technologies.
CSIRO Group Executive, Manufacturing, Materials and Minerals, Dr. Calum Drummond said, “Our role is to help Australian companies compete and succeed in both local and global markets through the delivery of innovative technologies and products. Our ongoing partnership with Textor and Kimberly-Clark is an example of the benefits long-term collaboration and engagement in R&D can bring. This is a prime example of what can be achieved when organisations put innovation at the centre of their business.”
Kimberly-Clark said consumers can expect to see the new Huggies Newborn size nappies on shelves this month and Huggies Infant size from April.