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Australian Made Confusion

May 26, 2011 • News

Release of a survey found 99 per cent of consumers are confused about what the “Australian Made” logo means. It reported that many thinks it meant the product was 100 per cent Australian. Australian Made, Australian Grown chief executive Ian Harrison calls on federal government to fund an advertising campaign to re-educate the Australian Made logo. AMAG is to launch a  campaign in June to “re-educate” consumers on the Australian Made logo and two similar logos it administers.

Consumer group Choice has also called on Australian Competition and Consumer Commission to develop a standard for food labels, calling for a reform in the current standard of food labelling. Research found that 85 per cent of respondents wanted labels to tell them the origin of the product’s main ingredient.

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