Moore Stephens and AADA launch survey to gather insights from 9000 members of automotive industry

July 6, 2013 • News

Over 9000 auto dealerships and industry affiliates will be receiving the 2013 National Automotive Survey from Moore Stephens Automotive, designed to gauge the industry’s thought and predictions on the future of vehicle manufacturing in Australia and how it will look like in the year 2020.

Image credit: Holden

Image credit: Holden

Together with the Australian Automobile Dealers Association (AADA), Moore Stephens will be conducting the in-depth survey and will be presenting the results in the upcoming AADA Convention in September.

“Rapid change is occurring in the automotive industry, with Australia currently seeing the decline in manufacturing of vehicles and the rapid change in retail markets and consumer online buying habits,” said Moore Stephens in a media release.

“Automotive retail is changing – Have you stopped to think about how the retail automotive environment will look in 2020?”

The survey is being conducted in the light of the difficulties being experience by local car manufacturing. With Ford announcing in May that it will cease local manufacturing operations in October 2016, the industry is left with Toyota and Holden as the only remaining vehicle manufacturers in Australia.

According to Moore Stephens, the country has gone down from producing nearly half a million vehicles in 1970, to barely 200,000 in 2013. However, the global increase in purchases of vehicles online may confirm the growing trend of shifting away from brick and mortar stores.

“There is much discussion about where the automotive industry is heading and what will unfold by 2020,” says Salefest Group CEO Patrick Tessier. “There is much debate about how consumers will buy cars, what dealerships will look like and can the bulging level of new-car brands on offer in Australia be sustained?”

These are the kinds of questions which will be answered in the survey. Participants are asked questions such as “What do you consider the key profit opportunities for the automotive retailer of 2020?” and “What physical marketplace presence will be required in 2020?” They will also be asked to rank profit opportunities and threats in today’s market and in the market of 2020.

Moore Stephens Automotive Director Brett Fowler said the survey provides an opportunity for automotive retailers and industry affiliates to provide their views on the current challenges, opportunities and risks for automotive retailing, as well as an insight into the blueprint from the retailer in 2020.

The survey only takes 10-15 minutes to complete according to the company and attendees at the September convention will be given the opportunity to ask questions and provide feedback on the survey results.

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