The Federal Government has teamed up with the National Rugby League (NRL) to trial an innovative digital app designed to combat counterfeiting.
Minister for Industry, Science and Technology Karen Andrews said the technology – which will be trialled at two of NRL’s official online merchandise stores – has enormous potential to help Australian businesses protect their brands online and give consumers confidence that they are purchasing the real-deal.
“Australian products are in demand around the world thanks to our reputation for quality and the Morrison Government will do everything we can to help our businesses protect themselves,” the Minister continued.
“This app could be used across a range of Australian made products and is a great example of how new technologies can be applied in very practical ways to grow the economy and create local jobs.”
Developed by IP Australia as part of their Smart Trade Mark initiative, the so-called ‘Trust Badge’ provides visual proof that products are authentic by digitally linking between the online store and the brand’s registered trade mark, verifying the website to give consumers greater confidence in their purchase.
NRL General Manager Consumer Business, Shaun McMartin, said the technology could be a great tool in the fight against counterfeiting and piracy which is projected to drain US$4.2 trillion from the global economy by 2022.
“We’re very happy to be involved, the idea of a Smart Trade Mark could be a game changer for businesses like ours in combatting counterfeit merchandise,” Mr McMartin said.
“NRL members and fans are the lifeblood of our sport who want to buy the genuine article when supporting their club – the Trust Badge helps NRL fans identify authentic and licensed products online.
“Counterfeiting damages legitimate wholesalers and retailers who invest in genuine products and robs the NRL Clubs of much needed revenue.”