The organisation restructure includes the establishment of new business units that will be focusing on driving growth in the company’s key areas of premium smartphones, virtual reality and connected lifestyle products.
According to HTC’s press release, the realignment will also involve a “streamlining of operations” which will see the company reduce its workforce by 15% to achieve the desired “reduction in operating expenditure” of 35%.
“HTC is an inspirational company driven by innovative people, with a unique blend of expertise in hardware and software integration, advanced technology and world-class design. Now, as we diversify beyond smartphones, we need a flexible and dynamic organisation to ensure we can take advantage of all of the exciting opportunities in the connected lifestyle space,” said Cher Wang, Chairwoman and CEO of HTC.
“This strategic realignment of our business will ensure that each product group has the right focus, the right resources and the right expertise to win new markets.”