Toyota Heads For Decade At The Top

Image: Sales of Toyota’s LandCruiser Prado have risen 56.5 per cent this year

Toyota is on track for its 10th consecutive year as Australia’s best-selling automotive brand, according to official figures released last week.

At the three-quarter mark of the year, Toyota has a lead of 73,700 sales over its nearest rival – or more than twice the margin it held at the same stage in 2011, with Toyota dealers this year having sold more than 159,111 cars, SUVs and light-commercial vehicles to local buyers.

Toyota revealed the total is 21.1 per cent ahead of the same stage last year – a growth rate that is more than double the pace of the overall market, resulting in Australians having bought an average of 580 new Toyota vehicles every day during the first nine months of 2012.

‘That is almost 270 vehicles a day higher than those delivered by dealers of the next-best brand’, Toyota reported.

LandCruiser Prado is a stand-out contributor with sales up 56.5 per cent to 13,239 – already well ahead of the 10,849 sold for the whole of last year. Other significant sales increases compared with the same period last year include Tarago (34 per cent), Kluger (32.2 per cent), HiLux 4×4 (23 per cent), Camry (22.9 per cent) and RAV4 (22.7 per cent).


Toyota’s Land Cruiser Prado key attributes were its keen restyling of the tail lights and headlights and grill assembly.

Toyota Australia’s divisional manager national sales Chris Beuth attributed the company’s success to decades of hard work.

“Toyota has developed an extensive line-up of locally built and imported vehicles – many of which have been leaders in their market segments over many years. We have a dedicated workforce around Australia, including the passionate people who build Camry, Camry Hybrid and Aurion at Altona in Melbourne’s west. ” Mr Beuth said.

“We also have an extensive national dealer network that can offer the best sales, service and other requirements for buyers of new and used vehicles.”

Toyota has been Australia’s best-selling brand 15 times: 1991-94, 1998 and 2000, before holding market leadership consistently since 2003.

“All of these factors contribute to the remarkable loyalty of Toyota customers – and I would like to thank them for their continued support.” Mr Beuth added.