The Australian Made Campaign has launched its new website to help consumers find genuine Australian products and produce.
The new website www.australianmade.com.au is now live and consumers can browse through a directory of more than 10,000 products from thousands of Australian manufacturers, processors and producers.
The well-designed interface allows users to easily locate locally made, grown or caught products.
“Australian shoppers are looking for local products and they are looking for them online – this website provides a gateway for Australian businesses of all sizes to connect with those shoppers,” Australian Made Chief Executive, Ian Harrison, said.
“Consumers can be sure that the products they source via the Australian Made website are grown and manufactured right here in Australia, in Australia’s clean, green environment and to Australia’s high health and safety standards.”
According to a media release from Australian Made, only products that have been certified to use the green-and-gold Australian Made, Australian Grown (AMAG) logo are featured on the website. The AMAG logo is the only registered country-of-origin trade mark for genuine Aussie products.
Aside from the dedicated online listings of the business which are integrated with social media, the website also features the Australian Made Club, a free community that allows its members access to giveaways and competitions each month.
In line with the launch of the new website, a campaign encouraging Australians to buy local will run across TV, print, radio and online for the rest of the year. According to Australian Made the campaign is timely as recognition of the AMAG logo is at an all-time high at 98%. Results of surveys have also revealed that consumers are also recognizing the value of investing their shopping back into the local community.
87.4% of Australians want to buy food produced in Australia and 88.5% are more likely to buy Australian-made products over products manufactured in other countries, according to findings from a Roy Morgan research.
“We need to continue to support local products and produce – and the manufacturers and growers behind them – because reinvestment in our communities is the key to securing local economic development; jobs, training and career opportunities for our kids; and a better future for all Australians,” Mr Harrison said.
“It’s time to buy Australian.”