The results of a recent study commissioned by the Australian Made Campaign found that Australian consumers are giving higher regard for Australian-made products and buying locally-manufactured products matters more now to them than it did a year ago.
According to the findings of the research conducted by Roy Morgan, Aussies regularly buy local now, even if it comes at a cost. 55% of the survey’s respondents said buying Australian-made has become more important to them in the last 12 months, and just a small fraction of the respondents (12%) said they would not purchase Aussie-made if they were more expensive.
The results of the study offer encouragement that in the midst of the rising unemployment rate Australian consumers are showing their support by buying local.
“The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities,” said Australian Made Campaign Chief Executive Ian Harrison.
“Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around,” he said.
According to the news release from Australian Made, Australia’s unemployment rate rose from 5.3% in July 2012 to 5.7% in July 2013 and it is projected to rise further.
To help Australian consumers find genuine Australian-made products and produce, the organization has recently launched its new website www.australianmade.com.au.
Featuring over 10,000 products from thousands of Australian manufacturers, processors and producers, Australian Made allows consumers to search for locally made, grown or caught products in an easy-to-navigate website format. The website only features genuine Aussie products that have been certified to carry the Australian Made, Australian Grown (AMAG) logo –Australia’s registered country-of-origin trade mark.