Australian Made Week 2025 concluded with broad national support, as the Australian Made Campaign encouraged Australians to champion local businesses by choosing products made onshore.
This year’s campaign featured Olympic champion and Australian Made Week Ambassador Ariarne Titmus OAM, who appeared in the official TV commercial and multiple events throughout the week, championing the value of homegrown products.
One of the key moments of the week was a special event hosted by Harvey Norman in Cairns on 12 May, where Titmus met fans and joined a panel discussion on the importance of supporting local industry.
Further raising the campaign’s profile, The Age and the Sydney Morning Herald published a special feature on 18 May that included more than 30 Australian Made licensees. These businesses are reported to have shared insights into their operations, challenges, and commitment to manufacturing in Australia.
Volvo Group Australia, a licensee and local truck manufacturer, hosted the official campaign launch at its Brisbane facility on 19 May. Titmus joined the launch behind the wheel of a custom Volvo truck named ‘Arnie’, underscoring the strength and resilience of Australian-made products.
Nissan Casting Australia also marked a major milestone during the week, hosting an event to celebrate its certification under the Australian Made logo. With over 40 years of manufacturing at its Dandenong South site, Nissan’s inclusion further reinforced the depth of Australia’s advanced manufacturing capability.
Midweek, the Today Show highlighted local makers in Harrisville, Queensland, with live weather crosses from Summer Land Camels farm, while a Business Sydney breakfast event on 23 May featured Senator the Hon Tim Ayres, who addressed attendees on the importance of local industry and innovation in securing Australia’s economic future.
The campaign also extended into the media, with a dedicated Australian Made Week segment airing on SEN in place of its regular 4.55pm news bulletin. Throughout the week, licensees featured across various platforms including New Idea, AuManufacturing, The Land, Nine Radio and more.
Famous Australians including Bronte Campbell, Jamie Durie, and Bianca Chatfield joined in the celebrations on social media, showcasing green and gold attire and amplifying the #AustralianMadeWeek message to a wider audience.
Australian Made’s influencer project also took centre stage, with 40 licensees contributing products across ten themed categories – from gardening and eco-conscious living to cleaning and camping – highlighting the variety and quality of goods made locally.
The campaign culminated in a social media takeover, with hundreds of businesses and individuals posting selfies, behind-the-scenes content, promotions and personal stories using the #AustralianMadeWeek hashtag.
The Australian Made Campaign expressed its appreciation for the widespread involvement across the country, from industry partners to everyday consumers.
For those interested in participating in future initiatives, the campaign encourages Australian Made licensees to express their interest through the official website.
