Fletcher Building announced the appointment of Sacha Leagh-Murray as the new general manager of Laminex Australia.
With a career spanning three decades, Leagh-Murray brings extensive experience in sales, marketing, digital, retail, and cross-functional leadership within multi-site manufacturing businesses, the company said in a media release.
During her six years at Laminex, Leagh-Murray has demonstrated exceptional leadership across various functions, including sales, marketing, category management, digital, and innovation.
Her efforts have repositioned Laminex as a design leader and industry innovator, driving a culture of innovation and transforming the brand from dated to design-led and customer-focused.
Leagh-Murray has been instrumental in several key initiatives that have contributed to the company’s success.
Notable achievements include the relaunch of the Laminex Colour Collection in 2019 and the introduction of designer collaborations with industry leaders such as Kennedy Nolan and Yasmine Ghoniem of YSG.
She also expanded Laminex’s product offerings by launching the Surround by Laminex wall linings segment in 2021.
Looking ahead, Leagh-Murray said she is committed to growing the Laminex portfolio and enhancing the customer experience.
She said she aims to position Laminex as a household brand for Australian designers and consumers, emphasising the company’s modern, design-led approach that allows for personal expression through colour and texture.
“The introduction of our wall panels signifies Laminex’s expansion beyond laminates,” Leagh-Murray stated.
She explained, “For the emerging generation of home owners unaccustomed to traditional laminate benchtops, Laminex is seen as a modern, design led brand that enables personal expression via colour and texture. This presents an extraordinary opportunity for us to venture into new product categories and engage a new generation of customers.”
Meanwhile, Gareth O’Reilly, chief executive of Fletcher Building Australia, praised Leagh-Murray’s appointment.
“Sacha has been an integral part of the Laminex Senior Leadership Team for the last six years and is a well-respected, results-driven leader with a deep background in product innovation, category management, marketing, and sales leadership,” O’Reilly said.
“Her track record speaks volumes demonstrating a remarkable ability to drive sales and market share growth, inspiring transformational change and foster innovation-led strategies by leading high-performing teams.”
Leagh-Murray noted, “The success of Laminex products can be attributed to an ongoing focus on product and manufacturing innovation and a pursuit of continuous improvement, elevating performance across its entire spectrum of operations.”
“I am dedicated to continuing this pursuit, with our focus on improving customer experience for consumers, specifiers, and trade customers, and continuing to provide a safe and rewarding place to work for our people,” she concluded.
