The Magnum Ice Cream Company has announced the completion of a $35 million transformation of its Minto facility in South-West Sydney, marking a significant step for Australian food manufacturing and the local Campbelltown community.
The company, which manufactures well-known Streets brands including Blue Ribbon, Golden Gaytime, Magnum, Paddle Pop and Weis, said the investment introduces new automation and advanced manufacturing technology aimed at increasing productivity, safety and operational efficiency.
The project also includes a full refurbishment of the site’s support office, designed with inspiration from classic Streets ice cream parlours.
Waqas Zaheer, head of Manufacturing ANZ at The Magnum Ice Cream Company, said the transformation has positioned the Minto site as a standout performer.
“This is a proud moment for everyone here in Minto. We’ve worked hard to streamline this site which is now recognised as a top performer in our category for supply chain and customer service,” Zaheer said.
“In the past two and a half years we have doubled the factory’s efficiency while also maintaining zero waste to landfill and reducing overall waste by around 72 per cent since 2022.”
The Minto facility has produced ice creams for more than two decades and now makes nearly three million servings every day, accounting for about 63 per cent of all ice creams sold by the company in Australia and New Zealand.
Scott Mingl, General Manager ANZ at The Magnum Ice Cream Company, said the investment reflects a long-term commitment to local manufacturing and innovation.
“This is a major step forward for our business. We’re proud to be backed by a local factory, a passionate R&D team and an agile end-to-end supply chain,” Mingl said.
“This investment positions us to disrupt the ice cream market and deliver new innovations at speed.”
The company employs more than 400 people across the Minto factory, office and broader operations, with more than half of the raw materials used at the site sourced locally.
In 2024, the company launched ten new ice cream products into the Australian market, supported by the Minto team’s production capability.
The company noted this year, new flavours such as Magnum Boysenberry and Golden Gaytime Lamington continue to demonstrate the site’s role in driving ice cream innovation and meeting emerging consumer trends.
