Several leading Australian retailers have committed to providing customers with a wide range of genuine Australian products through Retail Partnerships with the Australian Made Campaign (AMCL).
As Australian Made Retail Partners, Coles, Woolworths, Aldi, Harvey Norman, Berkowitz Furniture, Forty Winks and Bev Marks, are all providing their customers with genuine Australian products in-store and online—a valuable channel to market for Australian manufacturers and growers.
Australian Made Chief Executive, Ben Lazzaro, said, “Australia’s leading retailers are helping to support our manufacturers and growers as they lead the way in Australia’s recovery from COVID-19. A coordinated push to ‘buy local’ has the potential to play a big part in getting Australia back online.”
“These Australian Made Retail Partners are leveraging the power of the Australian Made, Australian Grown logo to highlight their commitment to Australian industry and give Australian consumers what they want—genuine Aussie products.”
In these challenging times, Australian Made continues to back the retail sector, recently launching a national marketing campaign to remind consumers ‘It’s never been more important to buy Australian than right now’.
“By calling on Australians to buy Australian right now, not only will we get products made to some of the highest quality and safety standards in the world, we can create local jobs and economic activity that will aid in the recovery process, while also strengthening our local manufacturing capabilities.”
Australia’s over reliance on imported products has been highlighted during the COVID-19 pandemic. “It’s time to address this imbalance,” said Mr Lazzaro. “Let’s take a long-term view and increase our level of manufacturing self-sufficiency. While there will always be a requirement for imports, we must get the balance right between local and offshore manufacturing, to ensure Australia’s long-term prosperity.”
According to Roy Morgan Research, almost all Australians (99%) are aware of the Australian Made logo and 88% trust the mark as an identifier of genuine Australian products. The vast majority (84%) associate the logo with supporting local jobs and employment and over half of Australians associate the logo with products that are of high quality (58%) and are produced using ethical labour (57%).
Sustainable, environmentally friendly and clean and green attributes were similarly top of mind, with nearly half of Australians (49%) connecting them with the iconic green and gold kangaroo logo.