A new national campaign launched by Sydney-based outdoor advertising and media company oOh!media in partnership with Australian Made is urging Aussies to support local makers and growers ahead of the Australian Made Week, set to kick off on the 24th of the month.
Now live across the company’s digital large format assets in key metropolitan markets around the country, the Out of Home campaign runs throughout May and urges Australians to support local with the slogan: ‘Australian Made makes Australia. Buy Australian.’
Tim Murphy, oOh!media’s Chief Sales Officer, said partnering with Australian Made was a natural fit for oOh! as a proudly Australian business.
“We are delighted to be an Australian Made media partner, and to provide them with our market-leading scale and reach to really drive awareness of Australian Made Week and the importance of buying from our local makers and growers,” Mr Murphy said.
Australian Made CEO, Ben Lazzaro, said oOh! was ‘the perfect partner’ for this initiative, both as a leader in the Out of Home industry and as a home-grown Australian business.
“This has been a challenging year for many Australian companies, so we’re really thrilled to partner with oOh! to celebrate and support our local heroes, not only during Australian Made Week, but for the future,” Mr Lazzaro concluded.