Australian Made Week returned for its fifth year with local businesses joining forces to highlight the quality and creativity of homegrown products through a nationwide social media campaign.
In particular, this year’s campaign was marked by the participation of 40 Australian Made licensees, who donated their products to be featured in themed promotional boxes sent to social media influencers nationwide.Â
Each box represented a unique category – from camping and skincare to baby care and eco-conscious living – offering recipients a curated experience of locally crafted goods.
Each custom-made box included a flyer explaining the benefits of supporting Australian manufacturing, the meaning behind the Australian Made logo, and details about the featured businesses.Â
The goal was to drive greater awareness among consumers of the positive economic and environmental impact that comes with choosing Australian-made goods.
The campaign achieved strong engagement on social media platforms, where influencers shared unboxing videos and product spotlights, helping extend the reach of the campaign to wider audiences.Â
The exposure highlighted small and medium businesses that take pride in local production, sustainability, and innovation.
Among the standout contributors was Good Riddance, a family-run business offering natural insect repellent, and Bohemi, which crafts durable dog leads from pure hemp fibre. In the garden category, Biolink 4 Plants’ compost tea bags and Gardening on Country’s recycled-plastic tools demonstrated eco-friendly ingenuity.
Meanwhile, in the baby box, long-standing brands like Aromababy and OzKnit reflected decades of commitment to Australian manufacturing.
The campaign also underscored the diversity of local industry. From the handcrafted coffee gear by Barista Supplies to Mission Glass’s recycled glassware, the campaign placed a spotlight on businesses rethinking traditional product categories through sustainability and design.
Each product featured in the campaign proudly carries the trusted green and gold Australian Made logo, which signifies that the product is genuinely made in Australia and meets stringent certification criteria.
The annual initiative continues to be a key moment on the calendar for Australian Made licensees, many of whom see a measurable uplift in visibility and consumer interest during the campaign.
Australian Made is encouraging more local businesses to get involved in future promotional activities and is inviting current licensees to submit an expression of interest to participate in upcoming campaigns.
