Australian Made Campaign encourages prospective exporters to China to focus on country-of-origin branding


The Australian Made Campaign has welcomed the signing of the China-Australia Free Trade Agreement, encouraging current and prospective exporters to China to aggressively leverage country-of-origin branding in their marketing and sales strategies.  

Image credit: Australian Made webpage
Image credit: Australian Made webpage

“A China-Australia Free Trade Agreement makes real sense when you look at the scale of the Chinese market and its growth trajectory. While some industries will gain more and some will always miss out in any of these types of deals, manufacturers of premium quality Australian products, and of course our food producers, should enjoy significant benefits, just as our resource industries have in recent years,” said Ian Harrison, Chief Executive of the not-for-profit Australian Made Campaign, in a media release.

“Australia has a great reputation as a supplier of high quality, healthy, safe products and produce. This can often lead to a premium price in the marketplace for genuine Aussie products, and that is why country-of-origin branding is so important. The Australian Made, Australian Grown logo has been helping sell Aussie products in export markets for nearly three decades, particularly Asian markets. Furthermore, it is a registered certification trade mark in China, and this gives vital protection, under Chinese law, for goods authorised to carry the symbol.”

The “Australia Made Shop Pty Ltd” was recently licensed to use the green-and-gold kangaroo as branding for a chain of stores across China where only genuine Aussie products are sold.

“This initiative will provide a significant channel to the Chinese market for many Australian manufacturers and producers, building on the benefits of the China-Australia Free Trade Agreement,” Mr Harrison said.

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