Australia’s manufacturing sector is being highlighted in a new national advertising campaign, as Australian Made Campaign Ltd (AMCL) unveils its largest initiative aimed at promoting the purchase of Australian-made goods.
The ‘Made Right Here’ campaign is backed by a $20 million Australian Government grant and will run nationally until 30 June 2026 across television, radio, print, out-of-home, digital and social media.
According to AMCL, the campaign is designed to increase awareness of Australian manufacturing, boost consumer demand for local products and expand business adoption of the Australian Made kangaroo logo.
AMCL Chief Executive Ben Lazzaro said the campaign highlights the role manufacturing plays across almost every product category. “As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means more than just where something is made – it means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies,” Lazzaro said.
“The new campaign also highlights and celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made, high-quality products that play pivotal roles in our everyday lives,” he said.
The television advertisement features the Australian Made kangaroo logo moving through scenes from sectors including manufacturing and construction, with AMCL saying this is intended to show how Australian manufacturing contributes to jobs, innovation and economic activity.
AMCL Chair Kate Carnell AO said the campaign coincides with the 40th anniversary of the Australian Made logo.
“The Australian Made logo turns 40 this year. In that time, the green-and-gold kangaroo has helped Australians make confident, informed purchasing decisions that support the country’s makers and growers – and in turn, local families and communities,” Ms Carnell said.
“Today, it remains the most trusted country-of-origin symbol, with 93 per cent of Australians trusting the brand,” she said.
Roy Morgan research commissioned by Australian Made in 2025 found that 87 per cent of Australians believe it is important to buy Australian made, while 79 per cent said they are willing to pay a premium for locally manufactured goods. Recognition of the Australian Made logo was reported at 99 per cent.
In a new release, the federal government said the campaign supports domestic industry. Minister for Industry and Innovation and Minister for Science Tim Ayres said it aims to make it easier for Australians to choose local products.
“The Albanese Labor Government backs Aussie made products and shares with the Australian Made Campaign a vision for an Aussie-made future,” Ayres said.
“We know Australians want to back local businesses, and if households spent an extra $10 a week on Australian-made products, it would boost the economy by $5 billion and create 10,000 jobs,” he added.
National manufacturer Capral Aluminium, which operates six production sites across Australia, said the campaign supports confidence in local manufacturing.
“Capral Aluminium has operated in Australia for 90 years because we believe local manufacturing adds value to the Australian economy,” said Capral representative Tony Dragicevich.
“Australian Made, including the ‘Made Right Here’ campaign launched today, gives manufacturers like Capral a trusted, universally recognised mark that helps identify Australian-made products and gives customers confidence that they are buying quality,” he said.
“By backing Australian jobs, skills and investment, the campaign strengthens our industry today and into the future.”
