Australia’s ice cream manufacturing sector is reporting another strong year, with new consumption data from The Magnum Ice Cream Company highlighting the scale of national demand.
In a media release, the company said Australians are among the world’s top consumers of ice cream, averaging around 18 litres per person annually, placing the country in the global top three.
In releasing the findings, Streets – part of The Magnum Ice Cream Company – detailed what it described as a comprehensive snapshot of what Australians have been purchasing in 2025.
According to the company, the figures reflect enduring market strength for Australian ice cream manufacturing across regions and product categories.
“Ice cream isn’t just a summer fling. Aussies are committed year-round,” said Scott Mingl, GM ANZ at The Magnum Ice Cream Company.
He added that from “Bubble ‘O Bill noses to cracking Magnum chocolate,” the company’s data suggests Australians “know how to treat” themselves throughout all seasons.
Queensland recorded the highest per capita ice cream consumption, followed by Tasmania, which surpassed NSW and the ACT.
According to the company, Melbourne’s CBD led major cities in overall consumption, while the Northern Territory – despite ranking last overall – registered regional hot spots including Darwin City, Alice Springs and Berrimah.
The company reported that Saturdays between 4pm and 5pm remained the most popular time for ice cream purchases.
Its data also showed that consumers who bought Golden Gaytime multipacks were likely to include frozen pizza in the same shopping trip.
Consumption numbers for popular brands were also outlined. NSW residents purchased more than 6.7 million Golden Gaytimes over the year, with NSW also leading nationwide Magnum consumption at more than 19 million units. Victoria followed with just over 15 million.
The company attributed the popularity of Blue Ribbon vanilla in NSW, Victoria and Queensland to its position as Australia’s top-selling vanilla flavour.
Multipacks continued to outperform tubs and single serves, a trend the company described as consistent with household purchasing behaviour.
The Magnum Ice Cream Company said Australians also consumed large quantities of ingredients used in key manufactured products.
This included more than 33 tonnes of Bubble ‘O Bill bubble-gum noses; enough Golden Gaytime crumb to cover Surfers Paradise beach; chocolate Paddle Pops equivalent to an Olympic swimming pool; over 2.4 million Kensington Pride mangoes and 34.5 tonnes of macadamias for Weis Bars; and enough Magnum chocolate to coat Melbourne’s Federation Square several times.
Seasonal data suggested minimal variation across the year: summer accounted for 29% of consumption, followed by spring at 26%, autumn at 24% and winter at 21%.
Mingl said the data highlights the scale of manufacturing output required to meet national demand. “Bottom line? We’re a nation that doesn’t just love ice cream – we’re obsessed,” he said.
“At The Magnum Ice Cream Company, our mission is simple: make life taste better with ice cream. And looking at these numbers, Aussies are helping us deliver on that in the sweetest way possible.”
The company said the report reflects its internal data sources.
