Hitex Confectionery, an Australian manufacturer of premium sports, nutrition, and health bars, has appointed Darren Butler as Chief Executive Officer, effective 1 January 2026.
The move comes as Hitex continues to strengthen its manufacturing operations and expand its presence in the health and performance nutrition sector, the company announced in a media release.
Butler, who previously served as Commercial Director since November 2023, has been closely involved in the company’s strategic and operational development, including managing key contract manufacturing partnerships.
He also played a central role in Hitex’s 2023 acquisition by a consortium of FMCG investors.
Over the past two years, Hitex said it has undergone a period of significant transformation, consolidating two manufacturing sites into a single, larger facility.
It noted that the consolidation has enabled the company to invest in plant automation, quality systems, new product development, and workforce talent, positioning its manufacturing operations for long-term growth.
“Following the significant re-engineering of the business over the past two years, Hitex is now entering its most exciting phase. We have built a strong platform for growth, and I’m looking forward to leading the business through its next stage of expansion and innovation,” Butler said.
Todd Wilson, Chair of Hitex Confectionery, said Butler’s leadership during the company’s operational changes has strengthened the business and set it up for its next phase of growth.
Hitex said it continues to operate as a contract manufacturer within the health and performance nutrition category, focusing on both product innovation and manufacturing excellence.
