EU cup producers unite under CUPSZ brand with Detmold investment

Image credit: Detmold Group

CUPSZ and De Jong Ecocups, prominent European producers of cups and cardboard takeaway packaging, have merged under the CUPSZ brand, bolstered by an investment from Detmold Ventures, an affiliate of the Detmold Group.

The merger aims to expand product ranges, enhance operational efficiencies, and increase production volumes, Detmold said in a media release.

In the new structure, De Jong Ecocups founder John Holster will oversee daily operations at the De Lier production plant, while Daan and Michiel Willemsz will manage the Tilburg plant and oversee both divisions.

Holster emphasised that effective resource utilization will focus on growth and development, benefiting from Detmold Ventures’ experience.

“This collaboration demonstrates a joint commitment to innovation and growth,” he stated.

CUPSZ CEO Daan Willemsz echoed this sentiment, highlighting the merger’s potential.

“With De Jong Ecocups and the investment from Detmold Ventures, we can realise our joint ambitions to serve our customers better and strengthen our market position in Europe,” Willemsz said.

The merger aims to enhance service delivery while maintaining the high-quality, flexible, and fast service clients expect.

Detmold Ventures and its subsidiary Cup & Carry will provide additional support, ensuring the continuation of the trusted customization and expertise of CUPSZ and De Jong Ecocups.

Zoe Detmold, CEO of Detmold Ventures and Cup & Carry, expressed confidence in the new partnership, noting the commitment to innovation and global growth.

“Through our investment and support, we are confident that Cupsz can make an even greater impact on the market, and we can support them with our innovation, manufacturing expertise and global supply chain,” she said.

“We’re looking forward to collaborating with our new partners and sharing our knowledge and experience, while learning at the same time,” the CEO concluded.