Tag: brand identity
BLACK+DECKER launches modernised brand identity
American power tools manufacturer BLACK+DECKER is introducing a streamlined global brand identity for its consumer branded power tools, outdoor power equipment, and home products.
According...
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Unlocking growth: Charting midsize manufacturers’ path with digital solutions
According to a recent study by Oxford Economics, midsized companies in the industrial manufacturing sector are setting their eyes on ambitious growth targets. The research, authored in partnership with SAP, revealed that 38% of industry leaders have identified market expansion as their top priority.
