The Australian Advantage

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The Australian Made claim has never been more powerful than right now. It tells consumers products that carry the claim are made to some of the world’s highest manufacturing and safety standards, with inputs often sourced from Australia’s clean green environment. It also makes a compelling statement about generating local jobs and economic activity.

With this in mind, it’s no surprise that Australian Made products are viewed positively, even more so in the current COVID and disaster-affected environment. In fact, recent Roy Morgan research found that 73% of Australians had a favourable opinion of businesses that partner with the Australian Made logo, with 75% likely to purchase from them.

Underpinned by a third-party accreditation system, the logo ensures the products that carry it are certified as ‘genuinely Australian’. It is Australia’s only registered country of origin certification trademark and has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government for more than 30 years.

Roy Morgan’s research found that almost all Australians (99%) recognise the iconic Australian Made green and gold kangaroo, with 97% associating it with the support of  local jobs and employment opportunities, 95% with safe and high-quality products, 89% with the use of ethical labour and 78% with sustainability.

The renewed pro-Australian sentiment presents an opportunity for Aussie manufacturers to capitalise on their ‘Australian Made’ story and expand their markets. Nine in ten (89%) Australians now believe Australia should be producing more products locally following the COVID-19 pandemic. And since 2020, three in five (58%) licenced Australian Made businesses have seen an increase in customers actively seeking, requesting, or buying more ‘Australian Made’ and ‘Australian Grown’ products.

If being recognised as genuinely Australian is important to selling your products, certify them to carry the iconic Australian Made, Australian Grown logo.

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