Shamir Australia, an optical lens manufacturer based in Brisbane, has been licensed to use Australia’s country-of-origin certification trademark: the iconic green-and-gold Australian Made, Australian Grown (AMAG) kangaroo logo.
According to the media release by Australian Made, Shamir Australia is the 2000th business currently registered to use the Australian Made logo, which can be found on around 15,000 products sold in Australia and around the world.
“We are thrilled to break through ‘the 2000 barrier’ — this represents growth of over 150% in the past decade. The Australian Made Campaign is a collective effort to brand genuine Aussie products in Australia and markets all over the world: the more businesses involved, the stronger the impact. This milestone carries an important message: being Aussie is good for business,” Australian Made Campaign Chief Executive, Ian Harrison said.
“We are proud to manufacture our lenses in Australia, using cutting edge technology and highly skilled technicians, for some of the largest optical retailers in Australia and New Zealand. We also have a strong emphasis on supporting the smaller Australian independent businesses. The Australian Made logo is a symbol for excellence in manufacturing, commitment to local jobs and local reinvestment, so it is a great fit for our brand,” said Paul Stacey, General Manager at Shamir Australia, who accepted a commemorative certificate from Australian Made on behalf of the organisation.
“The Australian Made Campaign promotes country-of-origin branding as a vital part of the marketing ‘tool kit’ of every business that produces genuine Aussie products,” it says in the media release by Australian Made.
“The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited. To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice.”
Click here to apply to carry the Australian Made logo.