Why energy is becoming a strategic asset for manufacturers

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Sponsored content by GridBeyond

Energy is no longer just a cost centre for manufacturers – it is fast becoming a strategic lever for efficiency, resilience and growth.

In a recent webinar hosted by Australian Manufacturing in partnership with GridBeyond, experts explored how businesses can begin turning everyday energy use into measurable value using digital intelligence.

Featuring Chris O’Brien and William Salis, the GridBeyond-led session explored how manufacturers can move beyond simply monitoring energy and begin actively optimising it.

From cost to opportunity

As Australia’s energy system shifts toward renewables, volatility and complexity are increasing. The speakers highlighted that this changing landscape is pushing energy higher up the business agenda – not just as an operational expense, but as something that directly impacts competitiveness.

O’Brien pointed out that most manufacturing processes already contain some level of flexibility, explaining that the challenge is identifying and managing it effectively without disrupting production.

Where digital intelligence comes in

The webinar introduced how tools like forecasting, automation and digital twins are helping manufacturers better understand their energy use – and act on it.

By combining operational data with real-time market signals, businesses can begin aligning production with energy conditions, rather than reacting after the fact.

Salis emphasised that this shift also opens the door to participating in energy markets, where adjusting load at the right time can either reduce costs or generate revenue. 

He noted that many organisations underestimate their ability to do this, often assuming they have no flexibility when, in reality, opportunities exist within most operations.

A practical starting point

For those just beginning, the message was clear: start with visibility.

Understanding energy data and how it connects to production processes is the first step toward uncovering value. From there, more advanced optimisation strategies can be introduced progressively.

To explore how digital intelligence, forecasting and real-time optimisation can help unlock hidden value in your operations, access the full session on demand here. 

This article contains information provided by GridBeyond and is intended for general use only. It does not take into account your personal, professional, or business circumstances. Please seek professional advice and review the product’s terms and conditions before making any decisions based on this information.