Country-of-origin branding was the key topic at the Northern Australia Food Futures Conference in Darwin, which drew curtains on Wednesday.
Ian Harrison, Chief Executive of the not-for-profit Australian Made Campaign, which administers and promotes Australia’s registered country-of-origin certification trade mark – the Australian Made, Australian Grown logo – spoke at the President’s Lunch preceding the conference, stressing the importance of a unified approach to marketing and selling products and produce in Asia.
“The power of consistent branding and a global approach for our food exporters cannot be overstated,” Mr Harrison said.
“Australia’s strong nation brand is a valuable asset, particularly in Asia, for exporters of Australian products and produce, and the premiums that are available to Australian goods in the market are significant.”
Mr Harrison said that the Australian Made, Australian Grown logo, with its established links to Government and wide recognition throughout Asia, was the obvious symbol to make the connection to “Brand Australia.”
More than 2000 Australian businesses currently use the logo on over 15,000 products sold here and around the world.
Just last week it was announced that 200 Australian Made branded stores would launch in China next year, selling only certified Australian products and produce.