New national campaign urges Australians to ‘Go Local First’


The Council of Small Business Organisations Australia (COSBOA) and the Federal Government have launched a new national campaign aimed at supporting the recovery of Australia’s small businesses.

Led by the COSBOA, the campaign will urge Australians to ‘Go Local First’ when they are purchasing products and services to help the small business sector get back on its feet.

Minister for Small and Family Business, Senator the Hon Michaelia Cash said the campaign will highlight the vital role of small businesses in Australia’s economic recovery from COVID-19.

“Australians know when they make the choice to go to their local small businesses, they are supporting their local community,” Minister Cash said.

She said the ‘Go Local First’ campaign will feature numerous small businesses from across Australia including cafes, chemists, retailers, trades, hairdressers, butchers, accountants and bookkeepers.

“Spending with local small businesses keeps money within our communities, helping the local economy thrive,” Minister Cash continued.

“The resourcefulness of Australians working together will see us emerge stronger on the other side. I encourage everyone in our local community to actively support this campaign and do whatever you can to back our fantastic small and family businesses and Go Local First.”

The ‘Go Local First’ campaign will be broadcasted on TV, radio and online over the coming months.

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