Australian beer brand XXXX will be brewed using 100 per cent renewable electricity after parent company Lion inked an agreement to source renewable power from Lightsource bp’s solar farm in Woolooga, Queensland, the state announced.
The Queensland Energy and Jobs Plan, according to deputy premier Steven Miles, has given businesses the confidence to invest in decarbonisation.
“An increasing number of companies want to decarbonise their operations and offer consumers low-emission products, made in Queensland,” Mr Miles said.
Mr Miles added that more businesses will continue to make the switch and reduce emissions thanks to the pipeline of renewable projects in the Queensland Energy and Jobs Plan.
Minister for Energy, Renewables and Hydrogen Mick de Brenni said that as a result of the change, all Lion’s beers manufactured in Australia will now be brewed with 100 per cent purchased renewable electricity.
“More consumers are demanding action on climate, so now XXXX will be the beer of choice for the emissions and climate-conscious,” de Brenni stated.
The minister pointed out that the Queensland Energy and Jobs Plan is a strategy to protect and expand the state’s manufacturing jobs while reducing residential and commercial electricity emissions by 96 per cent by 2040.
Meanwhile, according to Justin Merrell, director of sustainability at Lion, Lion became Australia’s first certified large-scale carbon-neutral brewer in 2020.
“The 144-year-old XXXX brewery at Milton is one of Brisbane’s most historic landmarks, but this latest evolution to 100 per cent renewable electricity proves this icon of Australian brewing, is still capable of moving with the times,” said Merrell.
The Lion official also claimed that all of the beer their company produced, which is up to 250 million litres annually, is now made using 100 per cent renewable electricity.
Thus, he highlighted that the deal with Lightsource bp will prevent approximately 138,000 tonnes of CO2 emissions from entering the atmosphere, which equates to taking 45,000 cars off the road.
“XXXX is encouraging all Australians to ‘Give a XXXX’ about the planet for the benefit of our environment, and for beer. Today’s announcement is another great example of how we’re investing in climate solutions to reduce our footprint,” Merrell added.
