Australian battery manufacturer Marshall Power has announced that it plans to cease local battery manufacturing in Edinburgh North, South Australia by the end of 2014.
“This was a very difficult decision and not one made lightly. We are very proud of our manufacturing history and to lose some of our dedicated team members is always a last resort,” said Andrew Duncan, Marshall Power Australasian Sales and Marketing Director in a media release.
“We must ensure long-term viability and sustainability for the larger employee group.”
The announcement was made to the employees of Edinburgh North on Friday, wherein they were also advised that the company has provided for all their entitlements. Marshall Power has established a process of consultation and communication and has offered counselling and outplacement services for all those affected by the decision.
“We recognise the great work of our manufacturing staff in South Australia and they will be fully supported throughout the transition. All viable options have been explored and due to competing imports and to deliver increased value to all Australian and New Zealand motorists, we have no choice but to fully utilise our associated companies to manufacture offshore,” said Mr Duncan.
Mr Duncan made it clear that the decision to cease manufacturing in Edinburgh is a commercial decision undertaken by the business and is not related to any decision made by Australian car manufacturers. The facility in South Australia will operate as a distribution centre following the shutdown of manufacturing.
“Our business will continue to supply Australian car manufacturers and our Australasian aftermarket customers,” said Mr Duncan.
“Whilst we are deeply saddened about losing some of our team, this announcement delivers long term viability and allows us to continue to provide best in class product and a new range that will secure continued supply and value to our customers.”
With 75 years of experience Marshall Power will continue to provide market leading batteries for automotive manufacturers and aftermarkets across a range of uses including Car, Marine, Motorcycle, 4WD, caravanning, Agribusiness, Trucking and Home & Garden products.