Australian packaging company Amcor has launched a new platform of paper-based packaging products called AmFiber.
Ron Delia, Amcor CEO said AmFiber innovations aim to redefine the capabilities of traditional paper packaging, providing a wider range of features and functional benefits to meet the changing needs of consumers.
“Amcor’s long-term experience in paper and carton packaging was the basis for launching the AmFiber platform,” Mr Delia said.
“Amcor has a proven history of delivering ground-breaking innovation to support our customers’ growth aspirations.
“This family of differentiated paper-based products builds on Amcor’s extensive track record across multiple materials and applications.”
Amcor said the first AmFiber product will be launched later this year. The product in question will debut in Europe and will give European snack and confectionery clients a recyclable package that provides a strong barrier against oxygen and moisture.
Amcor plans to progressively expand its new paper-based goods across a range of applications, including coffee, drink powders, seasonings, and soups, into the Americas and Asia-Pacific regions.
The launch of the AmFiber platform comes on the four-year anniversary of Amcor’s goal to make 100% of its packaging recyclable or reusable by 2025, as well as to boost the usage of recycled materials.
Other paper-based goods recently released by Amcor include butter and margarine solutions in Latin America, cheese solutions in Europe, and confectionery solutions in Australia.