Iconic South Australian brands to be showcased in China


A three month showcase at the Double Tree  by Hilton Beijing will expose Chinese investors and consumers to luxury South Australian food and wine from iconic brands such as Hilton Adelaide, the Beerenberg Family Farm, Bird In Hand winery, Ferguson Australia seafood and Haigh’s chocolate.

Iconic South Australian brands
Image credit: flickr User: StephenMitchell

Investment and Trade Minister Martin Hamilton-Smith said the showcase consisted of a range of tailored events from 21 November to 28 February and was designed to enable South Australian businesses to present their premium produce and products.

“This is a unique opportunity for South Australian business to showcase their premium produce and products to an international export market,” Mr Hamilton-Smith said in a media release.

“China has been a key target of South Australia’s investment and trade policies and programs through our South Australia-China Engagement Strategy.”

He said exports to China amounted to $3.3 billion in the 12 months to August 2014 – an increase of 42% from the previous year – and was expected to grow by 7% this year.

“The State Government’s TradeStart advisers are helping businesses enter and build relationships with international markets. We have worked with more than 630 exporters to facilitate export outcomes with a total value of $30 million,” Mr Hamilton-Smith said.

“The Department of State Development is currently in the process of developing a brand new grant program that will support both aspiring and established exporters in the State. I will be visiting Shandong in December to discuss new strategic projects under the High Level Working Group structure.”

The Beijing showcase was launched yesterday at the Hilton Adelaide.