PSA Peugeot Citroën and IBM sign partnership agreement to accelerate on connected cars


PSA Peugeot Citroën, the French multinational manufacturer of automobiles and motorcycles sold under the Peugeot, Citroën and DS marques, has announced a partnership deal with American multinational technology and consulting corporation IBM to help various industries within the Internet of Things economy to “analyse data to deliver new services from connected vehicles”.

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According to the press release by PSA, this entirely new ecosystem of connected services allows the company – which is the European leader with the largest number of connected cars on the road – to develop new business opportunities for a variety of industries, including automotive distribution, smarter cities, and retail.

“For example, drivers and car passengers can benefit from new information improving the safety and the comfort of their mobility, while Smarter Cities can develop an advanced communication service that warns of roadwork, new traffic patterns or congestions right in the car,” reads the press release.

The seven-year partnership agreement between the companies builds on an earlier agreement announced last year to develop connected services for PSA vehicles by now enabling other industries and companies to propose new added values services in their vehicle.

The new agreement will focus on commercialising services and building next-generation technical solutions necessary to deliver connected services. At the first Innovation Centre in Paris, employees from both companies will co-create with clients to develop connected solutions that meet the unique needs of their business and customers.

“These clients will benefit from constant interactivity with PSA cars to enhance their own business, adding new revenue streams and developing innovative economies. Drivers will also discover efficient and economical services to enhance their mobility experiences,” it says in the press release.

Dirk Wollschläger, General Manager, Global Automotive Industry at IBM, said both partnering companies will share the responsibilities of developing, selling and marketing, as well as delivering and implementing these services with new and existing clients.

“The ways we facilitate our lives and work has changed dramatically with the rapid adoption of mobility and the rise of the Internet of Things. Under this partnership with PSA Peugeot Citroën, we are pushing the boundaries of mobility even further to give a broad set of industries the opportunity to tap the promise of the connected car,” he said.