Australian manufacturer SnackHQ has launched two new flavours of its Pick Me Up snack bar range as the company continues to expand its manufacturing and product development operations.
The Melbourne-based sports nutrition and health bar manufacturer announced the addition of Strawberry Matcha and Choc Brownie flavours to its Pick Me Up range, following the brand’s initial launch in 2025 with three flavours.
According to SnackHQ, the 100-calorie snack bars carry a 5 Health Star rating and were developed as a sweet snack option aimed at consumers seeking products that align with their health goals.
The new Strawberry Matcha flavour combines matcha green tea notes with strawberry, while the Choc Brownie flavour is designed to deliver a soft, chocolate brownie-style texture and taste.
SnackHQ said the product launches form part of broader innovation and growth initiatives across the business and its contract manufacturing division, Hitex. Over the past three years, the company said it has invested more than $3 million into plant automation, quality systems, product development and workforce expansion.
“Following the significant investment in the business, we are in an exciting phase of growth,” said Darren Butler, chief executive officer of SnackHQ.
“We have built a strong platform for further expansion and innovation and are working on several new product launches over the next 12 months and beyond,” Butler said.
The Pick Me Up range also includes Choc Berry Burst, Cookies & Cream and Caramel Fudge flavours. The products are available through independent supermarkets and online via Amazon.
For more information, visit SnackHQ.
