ABB’s new Regional Robotics Packaging Application Hub to boost productivity in Southeast Asia


ABB, the leader in power and automation technologies, has announced the official opening of its Regional Robotics Packaging Application Hub in Singapore that is set to serve as a platform for the development of new robotics manufacturing solutions in hardware and software “to benefit growing industries.”

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According to the press release by ABB, the hub will provide value-added engineering solutions in industrial manufacturing processes tailored for the Asian market.

The food and beverage, pharmaceutical, consumer electronics and solar photovoltaics industries are set to reap the most benefits from the hub that will also serve as a live learning and collaborative environment through research and problem-solving from real industrial cases.

Aside from driving productivity and innovation, the hub will develop highly competent engineering talents.

Contactless robotics technology allows for high degree of hygiene, accuracy and consistency of the manufacturing process. Robots are fast and flexible, so customisation demands are easily met. Businesses can save tons of money on energy usage and minimise employee exposure to potential hazards and risks.

“These are exciting times where robotics automation is revolutionising the face of manufacturing. We are looking forward to sharing our know-how and helping companies to become even more cost competitive while meeting the highest standards of productivity and quality, and we are excited about making a difference to industries in the region,” said Haider Rashid, Head of ABB in Singapore and the South Asia region.

Demo units for picking, packing and palletising processes will be featured in the 600 square meter workshop, so that customers, channel partners and ABB can test actual products, assemble robotics systems and conduct factory acceptance tests before delivery.

“Singapore is embarking on the Future of Manufacturing initiative to position ourselves as the leading advanced manufacturing hub in the region,” said Lim Kok Kiang, Assistant Managing Director at the Singapore Economic Development Board.

“As part of the initiative, we are encouraging the manufacturing sector to co-create and implement future manufacturing solutions in Singapore, leveraging technologies such as advanced robotics and automation, additive manufacturing and ICT solutions. ABB is a major power and automation solutions investor in Singapore and its Regional Robotics Packaging Application Hub will be a major boost for our advanced manufacturing ambitions.”

The ABB Group of companies operates in around 100 countries and employs about 150,000 people.

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