foodpro shows Australian food manufacturing industry still hungry for growth


foodpro, one of the longest running trade shows in Australia, has once again proved to be Australia’s top food manufacturing event, attracting record crowds and investment dollars.

foodpro 2014 image
Image credit: foodpro2014

Numbers showed that foodpro 2014 — held in Melbourne for the first time — attracted 9291 visitors and over 340 exhibitors, demonstrating the continuing growth of the Australian food and beverage manufacturing industry.

“With so much being said about a slowing economy, foodpro 2014 has bucked the trend. The food industry is still strong in this country, with the average value of sales leads made per exhibitor at the show being almost $1.2 million,” said Exhibition Manager Peter Petherick.

“If we had more space,we probably would have had another 30 or 40 exhibitors.”

Overall, 94% of exhibitors reported being satisfied with the quantity and quality of visitors to foodpro with most exhibitors reporting strong show floor sales.

“The average value of sales leads made out the show was around the $1.18 million mark, and over 90% of exhibitors said they also achieved a significant increase in brand awareness,” said Mr Petherick.

Visitors and exhibitors completed a foodpro 2014 survey that produced the following key facts:

Exhibitor Statistics:

  • 98% of visitors were satisfied with the quality of visitors
  • 90% of exhibitors were satisfied with the quantity of visitors
  • Nine out of 10 exhibitors were satisfied with foodpro 2014
  • Average value of sales leads made at the show was around $1.18 million
  • There was an average of 78 sales leads made per exhibitor

Visitor Statistics:

  • 92% of visitors were satisfied with foodpro 2014
  • 84% of visitors found something new at foodpro 2014
  • 71% of visitors were likely to buy a product they saw at foodpro 2014

foodpro 2014 was divided into four key precincts; Food Science & Technology, Packaging, Processing Machinery and Plant Equipment, which made navigation through the show by visitors effortless.

Following the success of foodpro 2014, organisers will be adding new sectors to the 2017 show that could be held in either Sydney or Melbourne.

“We will be surveying our exhibitors to see in what city they would like the next exhibition to be hosted. Either way, due to an increase in demand from the exhibitor base, the event will be larger than it was this year,” said Mr Petherick.