Facebook Instagram Linkedin RSS Twitter
Sign in
  • Home
  • Headlines
  • Features
  • Premium
  • World News
  • Additive Mfg & 3DP
  • Technology
  • AI & Manufacturing
  • Sustainability
  • Mining & Resources
  • Events
Sign in
Welcome!Log into your account
Forgot your password?
Disclaimer
Password recovery
Recover your password
Search
Australian ManufacturingAustralian ManufacturingAustralian Manufacturing News. Events, Resources and Information
Sign in
Welcome! Log into your account
Forgot your password? Get help
Disclaimer
Password recovery
Recover your password
A password will be e-mailed to you.
Sunday, July 13, 2025
Sign in / Join
  • About
  • Advertise
  • Submit News
  • Business Directory
  • Terms of Use
  • Privacy Policy
  • Contact Us
Facebook
Instagram
Linkedin
RSS
Twitter
Australian ManufacturingAustralian ManufacturingAustralian Manufacturing News. Events, Resources and Information
  • Home
  • Headlines
  • Features
  • Premium
  • World News
  • Additive Mfg & 3DP
  • Technology
  • AI & Manufacturing
  • Sustainability
  • Mining & Resources
  • Events
More
    Home Media Release New charge for consumer confidence through green and gold
    • Media Release
    • News

    New charge for consumer confidence through green and gold

    By
    AM News
    -
    October 5, 2021
    81
    Share
    Facebook
    Twitter
    Linkedin
    ReddIt
    Viber
    WhatsApp
      Century Batteries Marketing
      Andrew Bottoms, Century Batteries Marketing Manager Automotive (Australia & New Zealand). Image Provided
      Media Release

      The branding may be blue and yellow, but Australia’s leading battery manufacturer is now formally celebrating its ‘green and gold’ roots with the ‘Australian-Made’ logo now officially part of the company’s footprint.

      Century Batteries Marketing Manager Automotive (Australia & New Zealand) Andrew Bottoms said use of the registered certification trademark, filled the last link in the chain celebrating the company’s commitment to manufacturing in Australia.

      The Australia Made logo can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd (AMCL), and which meet the criteria set out in the Australian Consumer Law and the Australian Made, Australian Grown (AMAG) Logo Code of Practice.

      “If there is one positive from the COVID pandemic it is the increased support for Australian-made products and renewed calls for increased local manufacturing,” Mr Bottoms said.

      “When the pandemic first struck many supply-chains were drastically affected: the benefits of local manufacture came into its own with Century Batteries able to maintain consistent supply of locally held stock when some other battery importers were struggling.

      “We are recognised as an Australian Border Force Australian Trusted Trader (ATT): a partnership with Australian businesses to secure our borders and facilitate legitimate trade: accrediting Australian businesses with compliant trade practices and a secure supply chain.

      “The last link in the chain showing our commitment to consumers is the Australian-made label. We have been making batteries in Australia for Australian conditions for nearly 94 years. Not only do we commit to the supply chain but also to supporting other businesses: 98% of components from our locally built battery range are sourced from Australian suppliers.

      “Still some consumers are unaware we are local manufacturers. The Australian made symbol offers immediate cut through. Without a doubt it is Australia’s most trusted, recognised and widely used country of origin symbol.

      “It has a recognition factor of 99% and a trust rate at 92% so that is incredibly important for us as we strive to reach a century in manufacturing. We are in the business of making batteries that are different to our competitors – batteries built in Australia, for Australian conditions and this symbol immediately communicates that.

      “The fact we design and manufacture batteries in Australia means products can be tailored specifically to suit particular applications and also be designed to handle the harshest of conditions. A marine battery must be able to handle the repeated wave pounding of rough seas off our coastline, while a 4×4 battery needs to withstand the sweltering heat of being under-bonnet on a hot summer’s day in some of the most remote areas of the country. This sort of refinement can only be achieved through decades of local product testing and development.”

      • TAGS
      • AMCL
      • ATT
      • Australian Border Force Australian Trusted Trader
      • Australian grown
      • Australian Made
      • Australian Made Campaign Ltd
      • Australian Made logo
      • Australian Manufacturing
      • Century Batteries
      • Manufacturing
      • media release
      Facebook
      Twitter
      Linkedin
      ReddIt
      Viber
      WhatsApp
        Previous articleBoral completes North American building products and timber divestments
        Next articleGeofabrics Australasia announces acquisition of Plascorp Group
        AM News
        AM News
        Australian Manufacturing is one of Australia’s largest online magazines, dedicated as a user-generated resource for the Manufacturing industry.

        RELATED ARTICLESMORE FROM AUTHOR

        News

        Australian-made health innovations get green light with gov’t support

        News

        Milestone for Australian-made ghost bat highlights local defence manufacturing

        News

        Victoria backs local manufacturing with bigger rebates for Aussie-made hot water systems

        News

        Australian Made Week wraps up nationwide campaign

        News

        Nissan Casting Australia Plant earns Australian Made certification for towbars, aluminium castings

        News

        Crafted in Australia: Social media shines spotlight on local makers

        LEAVE A REPLY

        Log in to leave a comment

        Latest News

        Capral, Sims Metal and Rio Tinto launch Qld closed-loop recycling initiative

        July 11, 2025

        The future of manufacturing is human-centred

        July 11, 2025

        Century Batteries backs ARSF to boost road safety at Super 440...

        July 11, 2025

        Manufacturing success linked to strategic investment, benchmarking report shows

        July 11, 2025

        Expressions of Interest open for major Qld train manufacturing roles

        July 11, 2025

        Subscribe to our newsletter

        Keep me up to date with the latest Australian Manufacturing news, events, resources, and information.

        Advertisement

        Business Directory

        Golden Beach Fencing

        January 9, 2025

        Com2 Communications

        January 9, 2025

        Power Machinery Australia

        January 9, 2025

        Featured Article

        Don’t get left behind: Manufacturing’s urgent need for digital transformation

        Julianne G. - July 2, 2025
        Digital Transformation
        As digital transformation reshapes industries worldwide, manufacturers in Australia and beyond are finding themselves at the forefront of an evolution. This shift presents opportunities for companies looking to improve efficiency, drive innovation, and boost growth.
        Read more

        Australian Manufacturing (AM) is the leading publication, directory, and resource for the manufacturing and industrial sector in Australia.

        Popular Posts

        Unlocking efficiency in pneumatic systems

        June 27, 2025

        Australia-UK tech partnership to spur advanced manufacturing innovation

        June 27, 2025

        Scanfil expands manufacturing portfolio in Australia through liquid instruments partnership

        June 27, 2025

        Gov’t grants to help Victorian manufacturers slash energy bills

        June 26, 2025

        Archives

        Sydney researchers harness lightning to produce ammonia from thin air

        News Kate B. - July 8, 2025

        New ARENA funding round targets next-gen solar manufacturing

        Energy Kate B. - July 10, 2025

        Century Batteries backs ARSF to boost road safety at Super 440 event

        News Kate B. - July 11, 2025
        • About
        • Advertise
        • Submit News
        • Business Directory
        • Terms of Use
        • Privacy Policy
        • Contact Us
        © 2025 Digital Media News Pty Ltd
        MORE STORIES

        Capral, Sims Metal and Rio Tinto launch Qld closed-loop recycling initiative

        July 11, 2025

        The future of manufacturing is human-centred

        July 11, 2025

        Century Batteries backs ARSF to boost road safety at Super 440...

        July 11, 2025