Australian Made highlights innovation and heritage across local industries

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Australia’s manufacturing sector continues to highlight its role in supporting local industries, with organisations across sectors pointing to innovation, quality and local expertise as key drivers of long-term growth.

Recent features from Australian Made spotlight businesses and industry groups working across aluminium production, window shading and consumer goods, offering a snapshot of how local manufacturing is evolving.

Building on decades of local expertise

One company highlighted is Capral, which this year marks 90 years in the Australian aluminium industry. Founded in 1936, the company has evolved alongside Australia’s manufacturing sector, with early operations helping establish domestic extrusion capability and later supporting key national projects.

According to Capral, its aluminium products continue to play a role in enabling lightweight, energy-efficient designs across transport and infrastructure, including applications in advanced marine engineering such as Incat’s fully electric ferry Hull 096.

Capral Group Marketing Communications Manager Kellie Moore said the company’s long-term focus has remained consistent. “That has been our core business from the beginning, we are committed to supporting downstream manufacturers and Australian innovation,” she said.

The company also emphasises the importance of maintaining domestic production capability to strengthen supply chain resilience and ensure consistent access to materials for local manufacturers.

Industry collaboration for better homes

In the building and home improvement sector, the Window Shading Association of Australia (WSAA) is highlighting the role of locally manufactured blinds, shutters and awnings in improving comfort and energy performance in Australian homes.

WSAA CEO Wesley Fawaz said local manufacturing provides a key advantage in designing products suited to Australia’s varied climate conditions. “Many of our members proudly manufacture locally. Unlike generic imports, local manufacturers understand Australia’s unique climate and conditions,” he said, pointing to regional differences in humidity, heat and solar exposure.

WSAA also noted that its Window Covering Energy Rating (WincovER) simulator is helping consumers make more informed choices by assessing shading performance based on home type, location and building characteristics.

Showcasing local diversity

Australian Made Week 2026, held from 12 to 14 May, has further highlighted the breadth of domestic production through a campaign featuring Australian entertainer Andy Lee, whose promotional “Australian Made throne” was constructed from products supplied by licensed manufacturers across the country.

The installation brought together goods from industries including sporting equipment, homewares, building materials and personal care, illustrating the scale and diversity of Australia’s manufacturing base.

While global competition continues to shape the sector, these initiatives reflect a broader emphasis on strengthening domestic capability, supporting local jobs and encouraging consumers to prioritise Australian-made products.

To learn more about Australian Made businesses and products, visit the Australian Made campaign and explore how local manufacturing continues to shape industries nationwide.

This article contains information provided by Australian Made Campaign Limited (AMCL) and is intended for general use only. It does not take into account your personal, professional, or business circumstances.