The Australian Made Campaign has called on Aussie consumers to get behind the products carrying the “green and gold” logo for the upcoming Australia Day celebrations.
Australian Made Campaign Chief Executive Ian Harrison said the Australian Made, Australian Grown (AMAG) logo should be a big part of the celebrations to make the holiday “as authentic as possible”.
“Australia Day is just that – a special day where we celebrate all the great things about being Aussie and that includes all the great things we grow and make,” Mr Harrison said.
“It’s a very apt time for consumers wanting to support local farmers and manufacturers and the best way for consumers to know that what they’re buying is genuine Aussie is to look for the AMAG logo. We want consumers to look for the famous green and gold kangaroo logo whenever possible and to get behind the products and produce that our great country has to offer.”
The AMAG logo is the only registered country of origin certification for all products and produce made or grown in Australia. The logo is being used by more than 2600 businesses and can be found on some 20,000 products sold in Australia and around the world.
Mr Harrison reminded consumers to look for the AMAG logo in store or search the online directory on www.australianmade.com.au.
“It’s great to see consumers starting their year off on the right foot by supporting Aussie producers on Australia Day but we also want to see that backing continue throughout the year – let’s make every day Australia Day,” he concluded.