Traralgon baby food manufacturer, Baby Royale, has secured a major contract to supply its world-class products to around 350 supermarkets in Malaysia.
Premier Denis Napthine made the announcement yesterday at the Victorian Food and Wine Product Showcase in Kuala Lumpur.
“Baby Royale manufactures natural and organic baby food products in Traralgon. First year sales arising from this contract are estimated to reach $2 million growing to $20 million over five years. The roll-out of Baby Royale products in Malaysia’s modern supermarkets such as Cold Storage, Giant and Tesco is expected to commence in June 2013,” Dr Napthine said.
The announcement is said to be an example of the sheer amount of opportunities South East Asia presents for Victorian companies, “this is why the Victorian Coalition Government is leading the State’s first Super Trade Mission to this region,” Dr Napthine said.
The largest ever Australian trade mission to South East Asia, the Super Trade Mission is showcasing 10 major sectors of the Victorian economy including food and agribusiness.
“It is great to see a regionally-based, Victorian company, making such significant inroads into the South East Asian market, and we will be encouraging similar deals as part of the Victorian Food and Wine Product Showcase component of our Super Trade Mission,” Dr Napthine said.
“The Product Showcase is an opportunity to increase the exposure of Victorian food and wine products to the Malaysian market and create opportunities for these companies to meet with prospective buyers.”
The Asian century and the rapidly growing consuming class across the region is said to present enormous potential for Victorian producers and an opportunity to build on Victoria’s food and fibre exports, which reportedly increased by 11 per cent in the 2011-12 financial year.
“The Super Trade Mission to South East Asia is a key component of the Coalition Government’s plans to expand Victorian food exports while boosting jobs and investment across the State,” Dr Napthine said.
Almost 300 firms and approximately 450 delegates from ten industry sectors are participating in more than 1,500 business matching meetings during the Super Trade Mission. This includes automotive, aviation, education, food and agribusiness, health and aged care, ICT, tourism, wealth and funds management, wine, urban design and infrastructure.