Sponsored Content byAustralian Made
Australian MadeA 2022 study by Roy Morgan has shown that 90% of Australians think we should be undertaking more manufacturing in Australia.
The study was held in conjunction with the second annual Australian Made Week in June 2022, a campaign that encouraged shoppers to buy genuine Australian Made products, and highlighted the importance of supporting Australian businesses following the effects of the pandemic.
1,000 Australians were surveyed on their thoughts on Australian manufacturing and the effects of the COVID-19 pandemic on their purchasing behaviours and resourcing experiences.
The results showed that Australians are troubled by the number of products not made in Australia and reported a desire for increased local manufacturing and support of local jobs.
93% of Australians said it was important to build up the local manufacturing industry to protect Australians from problems with the supply of products made overseas. 76% of Australians reported being concerned about the number of products sold in Australia that are made overseas.
Additionally, participants said that the pandemic had emphasised risks and issues associated with international product resourcing. In the last 12 months, 49% of Australians reported having difficulty getting products they would usually buy that are made overseas, and 71% have actively been looking to buy more Australian-made products.
The results of this latest study are consistent with previous research that indicate Australians’ preference for Australian-made products and manufacturing. In 2020, 93% of survey participants said they were more likely to buy products made in Australia – an increase from 87% in 2019.
If you’re interested in highlighting your Aussie credentials, certify your locally manufactured products to carry the iconic green and gold Australian Made logo – Australia’s most trusted and recognised country of origin trademark.
To find out more about registering your products with the Australian Made, Australian Grown logo visit www.australianmade.com.au/for-business/using-the-logo
