Australian manufacturers and growers are set to get a competitiveness boost with the help of the Australian Made campaign and the Aussie revolutionary platform RANGEme.
RANGEme is used by retail buyers within the grocery, pharmacy, convenience and health food channels to source new products for their stores. The platform aggregates product proposals from hundreds of suppliers across multiple categories and places them into a convenient online location where retail buyers can select, review and decide whether they are right for them.
Now, thanks to the partnership with Australian Made, suppliers that are using the site to pitch their products to leading retailers can highlight their Australian Made certification by incorporating the Australian Made, Australian Grown logo on their product profiles.
“Many retailers now have procurement policies that require a significant percentage of products sourced to be locally made or grown, so the ability to quickly and easily communicate that products have been produced locally will give Aussie businesses a great advantage. The standards products must meet in order to be eligible to use the country-of-origin certification trade mark are more stringent than the rules for making a country-of-origin claim in writing, so this initiative will help set Aussie growers and manufacturers apart from the rest,” said Australian Made Campaign Chief Executive, Ian Harrison, in a media release.
“Both organisations are committed to the success of Australian suppliers in the retail landscape. We are delighted to be working with Australian Made to showcase Australian produced products to leading buyers,” added Carly Shamgar, RANGEme, Sales & Marketing Director.
For more information about The Australian Made Campaign, please go to www.australianmade.com
For more information about RANGEme, visit their website at www.rangeme.com.au
