Dishwashing machines manufacturer Sirron Holdings goes global

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Callan Gates, left, national business manager at Sirron Holdings, with managing director Greg Gates. Image supplied.

Australian dishwasher manufacturing company Sirron Holdings is expanding its business offshore, with its products being exported to New Zealand and the successful testing of a coronavirus “killer” in India. 

Caves Beach-based Sirron now exports its Norris commercial dishwashers and Zexa cleaning products to New Zealand’s hospitality sector. The company also collaborated with India’s RGCB, the South Asian country’s equivalent of CSIRO, to test a hospital-grade coronavirus “killer.” 

Sirron transformed its business when the COVID-19 pandemic hit and turned its commercial dishwasher factory into a disinfectant and sanitiser manufacturer that now offers 230 products in the market. 

“We make a super concentrate here and ship it to India,” he says. “When made into a ready-to-use format it verifies the specific claim of ‘made in India’. Other chemical products are in the pipeline for this market,” said Greg Gates, Sirron’s managing director. 

According to Gates, Sirron is currently holding a pattern in relation to the lucrative US market. 

“We appreciate the potential,” he says. “And the US has accepted the range of auto products we sell in Australia and NZ. What I am clear about is that our products are world standard, and our ideas are attractive to North America. It’s a question of the best way to market them.”

The company recently won four categories at the 2022 Hunter Manufacturing Awards (HMA), receiving recognitions such as the Manufacturer of the Year (fewer than 50 staff), Collaboration Partnership, Innovation, and Marketing. 

HMA represents all businesses actively engaged in the manufacturing sector, including their allies, in the Upper Hunter, Lower Hunter, Central Coast, Lake Macquarie, Newcastle, Port Stephens, and Mid-North Coast regions. The event seeks to promote best practices and has recognised manufacturing in the Hunter, Central Coast, and Mid-North Coast for the past 18 years. 

With the theme “Made in Hunter, for the world,” HMA 2023 will highlight the global reach of local manufacturers. 

For more information about the 2023 awards, email info@hma.org.au or visit hma.org.au/faqs