New website to help food and beverage manufacturers invest in rural Victoria


Rural Councils Victoria, an organisation representing Victoria’s rural councils, has created a new digital information asset to help food and beverage manufacturers expand their businesses or to invest in rural Victoria.

The website provides information about industrial assets across rural Victoria, including location (town and council); type (land, greenfield, brownfield); value (relative sales prices from the Victorian Valuer-Genera); contact details for the councils in which the assets are located; informative interactive maps of locations; and downloadable database of all assets across rural Victoria.

According to ABS data, Victoria’s food and beverage manufacturing sectors had a $4.8 billion growth in revenue with $1.9 billion, or 38%, of this revenue growth based in rural Victoria.

Rural Councils Victoria Chair Cr Mary-Ann Brown said this trend provides the state’s food and beverage manufacturers with an amazing opportunity to grow their operations.

“Rural Victoria offers food and beverage manufacturers and their employees benefits that just can’t be found in metropolitan areas or in regional cities,” Ms Brown said.

“There is a wide range of industrial landholdings, land and buildings that are much more affordable, no encroaching residential development to limit expansion plans, no traffic congestion and large buffers from other activities.”

“With Melburnians continuing to leave the city for a better way of life, rural Victoria also offers workers and their families a wide variety of lifestyle choices, amenities and access to the range of services they need.”

“The new website showcases opportunities for businesses across rural Victoria and provides the contact details of knowledgeable Council employees for businesses to follow up with.”

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