Soft serve manufacturer Frosty Boy named finalist in Australian Export Awards

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Image credit: Frosty Boy

Queensland-based soft serve and beverage manufacturer Frosty Boy has emerged as a finalist in the 61st annual Australian Export Awards.

The company, celebrated for its global presence and innovative approach, received this distinguished recognition at the Gala Event held at Parliament House in Canberra.

Having recently secured the title of Queensland’s top exporter, Frosty Boy’s Managing Director Dirk Pretorius expressed immense satisfaction at the company’s success.

“We are thrilled to have been recognised by the Australian Trade and Investment Commission (Austrade) in this way,” said Pretorius.

According to him, Frosty Boy has expanded its footprint, currently exporting to 65 countries, including growth markets such as India, Korea, Malaysia, the Middle East, Philippines, USA and Vietnam.

The Gala Event showcased the company’s achievements in the presence of some of Australia’s most innovative exporters and government representatives, Frosty Boy said in a media release.

Luisa Rust, senior global engagement manager at Austrade, who attended the awards ceremony, commended Frosty Boy’s accomplishment.

“What an achievement. It is so wonderful to see Dirk and the team driving growth in global markets,” Rust stated.

The past year has been remarkable for Frosty Boy, with a 40 per cent growth in Australia (FY23) and a projected global growth of 59 per cent in the beverages category alone for 2024.

The company also earned accolades, including Queensland Exporter of the Year and securing the 49th position in the Australian Financial Review’s Fast Global list.

Frosty Boy, with almost five decades of innovation since its founding in 1976, began exporting in 2001.

Today, it serves up to 1.7 million servings daily, providing customers worldwide with a diverse range of powder-based flavour solutions spanning desserts, beverages, bakery goods, savoury foods, and nutrition products.

The company’s global impact extends to supplying seven of the top 10 Quick Serve Restaurants (QSR) globally.

“As we continue to excel in the QSR/Fast Food industry, which is worth $21 billion to Australia, we remain committed to delivering exceptional products that exceed customer expectations,” added Pretorius.

Frosty Boy was one of seven companies shortlisted in the Manufacturing and Advanced Materials category.

Dirk Pretorius expressed gratitude to the dedicated Frosty Boy team and loyal customers, emphasising that the company’s success would not have been possible without their support.

Looking ahead, he expressed excitement about the prospects for Frosty Boy in 2024, building upon the momentum gained in the current year.