Statistics show that approximately 70% of Australian businesses are family businesses, most of which manufacture and grow the products they sell in Australia.
Australian Made Campaign Chief Executive Ian Harrison said leveraging heritage and country-of-origin branding can provide Australian family businesses with powerful competitive advantages, adding that the partnership was a logical step given the fact that both organisations share the same goal of helping those businesses achieve success.
“The more we collaborate to help support Aussie growers and manufacturers, the better their chances of succeeding will be – the Australian Made Campaign is very much a collective effort, so the more businesses involved, the stronger the impact,” Mr Harrison said in a media release.
“The Australian Made Campaign looks forward to working with Family Business Australia to help further strengthen the important contribution that family businesses make to the Australian economy and local communities.”
Family Business Australia Chief Executive Robin Buckham said the alliance with the Australian Made Campaign will help grow stronger and healthier family businesses.
“Our organisations both work with a wide variety of Australian industries, and there are clear synergies we intend to expand on and develop,” Ms Buckham said.
A research conducted by Australia’s leading consumer, industry and market research company Roy Morgan Research found that Australian shoppers want to buy locally made and grown goods, and the desire to support local businesses plays a key role in that.
The National Family Business Australia Conference, scheduled for this August, will focus on country-of-origin branding, with key participation from the Australian Made Campaign.
There are also state-based conferences held throughout the year, the next of which will be held in Victoria on 8 May, 2015.