The Australian Made Campaign has announced that the famous green-and-gold kangaroo Australian Made, Australian Grown (AMAG) logo is now a registered trademark in the European Union, United Kingdom and the United Arab Emirates.
The announcement follows the formal registration of the AMAG logo in other key export markets including the USA, China, South Korea, India, Singapore, Malaysia, Hong Kong and Taiwan where it known as Australia’s mark of authenticity.
Australian Made Chief Executive, Ben Lazzaro said the registration of the symbol means the iconic logo is now ‘legally protected’ under local EU, UK and UAE law, with only certified Aussie makers and growers allowed to use it.
“The EU, UK and UAE present a huge opportunity for Aussie makers and growers,” Mr Lazzaro continued.
“The formal registration of the logo in these regions provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority.”
The logo registration work, which was carried out by Australian Made Campaign Partner and Australia’s largest independent intellectual property specialist firm, Wrays, covers 10 classes (Classes 3, 5, 20, 25, 29-33 and 35) that extend to a wide range of products.
These include cleaning products, soaps, toiletries, cosmetics (3); pharmaceuticals, veterinary pharmaceuticals, infant formula (5); furniture (20); clothing and footwear (25); food and beverages (29-33) and retail services (35).