Australian Made launces new campaign to support local makers and growers


The Australian Made Campaign has launched a new campaign urging all Aussies to support local jobs and economic recovery by backing our local makers and growers as the country begins to open up and prepare for the festive season.

‘Buy Australian Now’, the latest multi-channel campaign from Australian Made, will run throughout October and November spanning TV, out-of-home, print, online and social media.

Australian Made Chief Executive, Ben Lazzaro, said the new campaign would build on those deployed by the organisation over the past year.

“The ‘Buy Australian’ message has never been more resonant with Aussie consumers,” he said.

“Pleasingly, supporting our local makers and growers continues to be the focus of many as we look beyond lockdowns and restrictions.

“This campaign seeks to help continue to drive that pro-Australian momentum.”

The campaign’s TV and radio advertisements feature the hit Aussie track ‘For Now’ from local artist BATTS.

Footage from AMCL’s renowned ‘Australian Makers’ video series is also heavily featured throughout the TV ad.

“This campaign features Aussie music and behind-the-scenes footage from the local factories, workshops and farms of some of the country’s most innovative makers,” Mr Lazzaro continued.

“These are real businesses, people, content creators, artisans and products that make up Australia’s diverse and evolving manufacturing sector.”

Video: Australian Made YouTube channel