The City of Joondalup has reinforced its commitment to local manufacturers, officially joining the Australian Made Campaign as a Campaign Supporter – the first local government in Western Australia to do so.
Australian Made Campaign Chief Executive, Ben Lazzaro, said through the partnership, the City of Joondalup has pledged to support the activities of Australian manufacturers and growers in its municipality.
“Australian Made is thrilled to partner with The City of Joondalup,” said Mr Lazzaro. “The City has chosen to leverage the power of the Australian Made logo to actively demonstrate its support for local industry.”
Located 25 kilometres north of the Perth CBD, the City of Joondalup is one of Australia’s fastest growing regions. It is home to 53,000 jobs in diverse industries including strategic growth sectors of digital media, cybersecurity, engineering, and medical technologies.
“The pandemic has brought the many benefits of buying Australian Made into sharp focus, and this renewed focus has consumers and businesses exercising their preference for Aussie products more than ever. This pro-Australian sentiment also presents an opportunity for Aussie manufacturers to expand their markets both at home and abroad. As Australia’s only registered country of origin certification trademark, the logo is the true mark of Aussie authenticity and is central to the domestic and export strategies of many Joondalup businesses,” said Mr Lazzaro.
At the recent Future Proofing Joondalup Business Forum, Joondalup Mayor Albert Jacob recognised the power of the Australian Made logo and noted the partnership would help showcase Joondalup’s manufacturing capabilities, both in Australia and around the world.
“I am proud to announce that our city is the first local government in WA to become a Campaign Supporter of the Australian Made Campaign,” said Mayor Jacob.
“Due to the impact of COVID-19, there has been a significant upswing in demand for Australian made products. We know that while some of Joondalup’s businesses are leveraging this opportunity for domestic sales and exports, it’s an opportunity for more local businesses to get on board the iconic gold and green kangaroo triangle, Australia’s most recognised and trusted country of origin brand.”
Recent Roy Morgan research revealed trust in the iconic Australian Made kangaroo logo is at an all-time high, with 92% of Australians confident products displaying the logo are made in Australia. Almost all Australians (99%) recognise the green and gold Australian Made logo, with 97% associating it with the support of local jobs and employment opportunities, 95% with safe and high-quality products, 89% with the use of ethical labour and 78% with sustainability.