Victoria pushes ‘buy local’ initiative amid holiday season

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The Andrews Labor Government is urging Victorians to buy local and support the state’s farmers, producers, and retailers. 

In a press release, the Victorian government said the summer months have provided the perfect opportunity for Victorians to support local producers and local communities across the state. 

Victoria is known for its quality produce, such as its local cheese, ham, wine, spirits, and fresh fruit. 

“Buying local this Christmas is directly contributing to our state’s strong, resilient farming communities – I’d encourage all Victorians to put something local on their plate this year,” said Minister for Agriculture Gayle Tierney during her visit at Queen Victoria Market in Melbourne on Sunday. 

The minister emphasised how buying foods and drinks that are locally produced and manufactured is a “win-win” for Victoria and its farmers and communities. 

The Labor government has invested more than $3 billion in primary production over the past eight years, boosting the value of the state’s food and fibre industry to $17.5 billion. 

“Our state’s food and beverage production industry is the lifeblood of many communities and their ongoing success will contribute to the state’s strong economic recovery into the new year,” the state government said in a statement. 

Local farmers across the state have faced many difficulties over the past few months with adverse weather and ongoing floods. 

The government recently partnered with the Commonwealth to establish the Primary Producer Recovery Support package, supporting emergency response and agricultural recovery. 

The funding also seeks to ensure farmers get the tailored support they deserve to recover and rebuild. 

Over $12.5 million has already been distributed to assist flood-affected farmers and growers, with millions more in additional support to continue reaching those who need it most, the Victorian government added.